Saudi National Day 2026

Saudi Arabia has unveiled the official identity for the 96th National Day, with the slogan “Our pride lies in our nature.” The theme celebrates the Kingdom’s heritage, values, and vision for the future.

Saudi Arabia has unveiled the official identity for its 96th National Day, introducing the slogan “Our pride lies in our nature,” in the lead-up to the nationwide celebrations on September 23, 2026.

The new visual identity was announced by Turki Alshaikh, chairman of the General Entertainment Authority (GEA). The design pays tribute to the Kingdom’s heritage while reflecting the country’s ongoing development. The theme is designed to celebrate Saudi Arabia’s history, culture, and future aspirations, and highlights the country’s ability to preserve its traditions while embracing progress.

Building on the creative direction introduced in previous years, the 2026 identity features six symbolic illustrations that represent the values that define the nation: authenticity, courage, determination, generosity, hospitality, and vision. Each illustration is inspired by Saudi culture and history and translates these principles into a contemporary visual language.

As Saudi National Day approaches, the new identity is expected to be visible throughout the Kingdom, from iconic buildings illuminated in green to public installations, social media campaigns, and large-scale festivities marking this annual celebration.

What is Saudi National Day?

Saudi National Day commemorates the unification of the Kingdom of Saudi Arabia under King Abdulaziz in 1932. It is a national occasion celebrated by people throughout the Kingdom, who take pride in their homeland, their heritage, and the progress the country is making. The annual celebration also commemorates the proclamation of the unification of the Kingdom of Saudi Arabia.

Why September 23?

The official date of Saudi National Day is September 23 each year. This day commemorates the country’s official adoption of the name Kingdom of Saudi Arabia. So if you’re wondering, “When is Saudi Arabia’s National Day?” or “What date is Saudi Arabia’s National Day?”, the answer is always September 23.

How is National Day celebrated in Saudi Arabia?

From fireworks and air shows to concerts, traditional dances, and family outings: Saudi Arabia’s National Day is celebrated with unprecedented pride and enthusiasm. In cities throughout the Kingdom, but above all in Riyadh, the city is bustling with activities:

• Parades and Performances – The streets are filled with shows, parades, and other festivities
• Cultural events – Museums, heritage villages, and cultural centers often organize special programs
• Public Decorations – Green lights, flags, and themed displays adorn buildings and streets
• Sales and Special Offers – Shopping malls and online stores often offer attractive discounts and special offers during Saudi Arabia's National Day

National Holiday vs. Founding Day

A frequently asked question is: “What is the difference between Saudi Arabia’s National Day and Founding Day?”

• Founding Day (February 22) commemorates the establishment of the first Saudi state in 1727
• National Day (September 23) is the annual celebration of the unification of the Kingdom of Saudi Arabia in 1932

Both days are national holidays in Saudi Arabia, but National Day has a more contemporary and patriotic character, while Founding Day primarily emphasizes the country’s deep-rooted history.

Is it a public holiday in Saudi Arabia?

Many people wonder, “How many days does the holiday last during the National Day in Saudi Arabia?” The answer can vary from year to year and depends on official announcements regarding the days off. In general:

• September 23, Saudi National Day, is officially a one-day holiday
• If a national holiday falls on a weekend, additional days off may be announced, particularly for schools and government agencies