Saudi Arabia specialist Holiday Fair

Saoediarabie.nl will participate in the Holiday Fair at the Jaarbeurs Utrecht. The Holiday Fair is the largest travel event in The Netherlands and the place to find inspiration for your next trip.

That is why, on January 9, 10, and 11, we would like to introduce you to all the beauty Saudi Arabia has to offer: from the UNESCO World Heritage Site of Diriyah and the impressive Nabataean architecture to the rich underwater world of the Red Sea and Al-Balad, the most beautiful district of Jeddah.

Presentations on January 9, 10, and 11 from 1:30 p.m. to 2:00 p.m. in Hall 12 in the Asia Theater

Although we do not have a stand at the Holiday Fair, we would be happy to discuss your travel plans for a tour of Saudi Arabia with you. We work with 30-minute time slots. Here you can schedule an appointment. Below are the days on which appointments can be scheduled.

• Friday, January 9 | 11:30 a.m. to 1:00 p.m. and 2:30 p.m. to 7:00 p.m.
• Saturday, January 10 | 9:30 a.m. to 1:00 p.m. and 2:30 p.m. to 7:00 p.m.
• Sunday, January 11 | 9:30 a.m. to 1:00 p.m.

Our presentations will take place on January 9, 10, and 11 from 1:30 p.m. to 2:00 p.m. in Hall 12 in the Asia Theater.

Free inspiration card and 3-course dinner at Somewhere

Everyone who books a trip with us receives a free inspiration cardand a 3-course dinner at Somewhere, located in Bujairi Terrace, the trendy restaurant area of Diriyah.

Diriyah is a UNESCO World Heritage Site and one of the most important cultural highlights of Saudi Arabia. As the original seat of the Saudi royal family and the country's first capital, Diriyah offers a glimpse into Saudi Arabia's rich heritage. Located on the outskirts of Riyadh, Diriyah's mud-brick architecture and narrow alleyways take you back in time, offering a glimpse of 18th-century Arabia.

What is the Holiday Fair?

The Holiday Fair is the largest annual travel event in The Netherlands, held at the Jaarbeurs Utrecht, where you can find inspiration, information, and deals for your next vacation or trip.

Where and when does the Holiday Fair take place?

The Holiday Fair will take place from January 8 to 11, 2026, at the Jaarbeurs Utrecht.

Accessibility Holiday Fair

With 3,100 parking spaces, 1,400 of which are covered, Jaarbeurs offers plenty of space for your car. The parking lot has 44 charging points and 24 parking spaces for disabled visitors. To find the parking spaces, navigate to Truus van Lierlaan. Jaarbeurs is also located right next to Central Station, making it easily accessible by public transport or bicycle.

Holiday Fair opening hours

January 8 – 9:30 a.m. to 5:00 p.m.
January 9 – 9:30 a.m. to 7:00 p.m.
January 10 – 9:30 a.m. to 7:00 p.m.
January 11 – 9:30 a.m. to 5:00 p.m.