Saudi Arabia at Masters Expo 2025

Saoediarabie.nl together with the Saudi Tourism Authority will participate in Masters Expo in Amsterdam, the leading and exclusive business and lifestyle event in The Netherlands.

Over five days, we will be happy to introduce you to all the beauty Saudi Arabia has to offer: from exploring the UNESCO World Heritage Site of Diriyah, to admiring the impressive Nabataean architecture and discovering the rich underwater world at the most beautiful resort on the Red Sea.

What is Masters Expo?

Masters Expo is an annual event where 350 national and international top companies make their presence felt. More than 40,000 visitors discover the latest developments in areas such as mobility, design, real estate, gastronomy and travel. It is a place where networking, inspiration and business come together in stylish surroundings.

Masters Expo is more than a trade show. It is a stage for people who build, innovate and think ahead. On various stages, leading speakers share their knowledge and vision. The Netherlands' best-known Michelin chefs come together at Masters Expo in Restaurant M. and provide an unforgettable culinary experience.

Here you find the 2024 aftermovie.

Where and when does Masters Expo take place?

The 24th edition of Masters Expo will take place from December 11 to 15, 2025 at RAI Amsterdam.

Going to Masters Expo by public transport or by car?

By train: The RAI has its "own" train station, Amsterdam RAI. This station is a stone's throw from the RAI complex and is easily accessible by train from all over the country. Follow the signs for RAI Amsterdam as you exit the station. For more information, consult the NS Reisplanner at www.ns.nl.

By streetcar, metro and bus: Tram 4 runs between the center of Amsterdam, Amsterdam Central Station and the RAI (stop Europaplein). Metro 52 is a direct connection from Amsterdam Central or Station Zuid to RAI Amsterdam. You get off at the Europaplein station, in front of our door. Metro 50 runs between Amsterdam Sloterdijk and Gein and stops at Amsterdam RAI Station. From Station Amstel you can reach us by metro 51 (Station Amsterdam RAI), bus 62 (stop Europaplein) or bus 65 (stop Scheldeplein).

By car: immediately when approaching Amsterdam via the A1 (Amersfoort/Amsterdam), A2 (Utrecht/Amsterdam) or A4 (The Hague/Amsterdam) freeways, the RAI is indicated on the ring road on the ANWB signs. RAI Amsterdam is located directly on the ring road (exit 9). From the exit the route to the parking garages is signposted.

What are Masters Expo's opening hours and dress code?

December 11 | The Exclusive Preview | 14:00/21:00 | Tenue de Ville Chic
December 12 | Fabulous Friday | 12:00/21:00 | Tenue de Ville
13 December | VIP Day | 14:00/22:00 | Black Tie
December 14 | Super Sunday | 11:00/20:00 | Tenue de Ville
15 December | Business Monday | 12:00/18:00 | Business Suit

Where can you find us at Masters Expo?

You will find us in Hall 12 at the Experience Travel booth (0.050).

Saoediarabie.nl and the Saudi Tourism Authority

Saoediarabie.nl together with the Saudi Tourism Authority will participate in Masters Expo in Amsterdam. Saoediarabie.nl is the Saudi Arabia travel specialist from The Netherlands and the Saudi Tourism Authority is the official representation of Saudi Arabia.

We would love to welcome you to Amsterdam and introduce you to all the beauty that the world's most undiscovered country has to offer through the hafawah, or also called Arabian hospitality: from exploring the UNESCO World Heritage Site of Diriyah, to admiring the impressive Nabataean architecture and discovering the rich underwater world at the most beautiful resort on the Red Sea.

Ali, Saudi Arabia's best guide at Masters Expo

We are participating in Masters Expo with the entire team. Gábor is there all days, Jessica from Thursday to Sunday and Ali, one of the best guides in Saudi Arabia, on Saturday and Sunday.

Ali was born in Buraidah - Al-Qassim and has been working in tourism since 2001. He has introduced clients from all over the world to his native country and has already positively changed many opinions. Ali's welcoming and warm character make many travelers feel right at home and introduced to a country like no traveler really thought possible beforehand. Ali is happy to take you on a journey through his homeland.

Travel plans to Saudi Arabia?

We would love to take the time at Masters Expo to discuss your travel plans. To make sure we actually have time for you at the trade show, we advise you to schedule an appointment with us here.